MEC Access, the entertainment, sports and partnership division of MEC, has been awarded the Intellectual Property (IP) business of Alternate Brand Solutions (ABSIL), a Times Group company. MEC Access will be advising ABSIL on the best platforms for their IP assets – both existing and forthcoming.
Confirming the win, Rajneesh Chaturvedi, National Director, MEC Access, said, “This is a greenfield area and we are delighted to partner with ABSIL in this exciting venture. The partnership will begin with immediate effect.”
Amit Sharma, Business Head, ABSIL, added here, “We are pleased to sign on MEC Access as our partner. We look forward to some great communication solutions emerging out of our partnership.”
MEC Access was launched as a specialist division of MEC in 2008, keeping in mind the rapidly evolving communications landscape. Since then, MEC Access has successfully managed some of the most visible engagement initiatives in the recent past – Citi-IPL sponsorship, Nivea-Femina Miss India partnership, HDFC Standard Life Spell Bee activation, Honda Stunner activation, LG Mallika-E-Kitchen AFP (advertiser funded programme), Nivea For Men – Chennai Super Kings association, and Hi5 – Kings XI Punjab association, among others.