It’s a year ending on a good note for Crayons. The agency bagged two accounts in the real estate space in last one week – the 3C Company and Logix Group, both a renowned name in the real estate business. Spends are estimated to be upwards of Rs. 10 crore for each of these accounts, adding business of more than 20 crores to the agency. Both the accounts that were previously being handled by Percept/H have been won by Crayons after multi-agency pitch.
These wins come close on the heels of Crayons winning the election campaign duties for Congress in Punjab, along with bagging the creative portfolio of Punjab Tourism.
Confirming the wins to exchange4media and expressing delight over the same, Ranjan Bagotra, President, Crayons said, “It’s wonderful to end the year adding so many new businesses. Each of these businesses has its own specifics and we are happy to have converted all of them. I hope to begin the New Year on even more action.”
For the record, 3C Company is a pioneer in conceiving and executing green developments in Delhi and NCR. Having delivered 12 Million sq. ft. of niche developments already, the group is currently working on projects worth over Rs. 15,000 crores. After establishing itself extensively in Noida, the group is now planning to invest heavily in Gurgaon. A Campaign for the same will break soon in the mainstream media.
Logix Group, another leading player in the real estate space has also taken Crayons on board. Logix Group has been a dominant player in setting up and promoting IT/ITES industry. The company has established more than 25 facilities that complete more than 4 million sq ft of infrastructure in this space.
Crayons will also strategize and create the entire campaign for Congress for the forthcoming Assembly Elections in the state. The campaign – with a tongue-in-cheek manner – is intended to raise concerns of the farmers and youth in the state while bringing to light the drawback and failures of the ruling party.
Crayons will also work closely with Punjab Tourism board to give a boost to the tourism in the state, attracting more visitors and tourists. The board aims to create events that become unique properties for the state and attract tourists from India and around the world.
While media duties for the businesses mentioned above will be handled by Melon - the media arm of Crayons, Ultraviolet – the digital wing of Crayons will handle digital duties for 3C and Congress.