Thought Blurb bags creative mandate for Viviana Mall

Thought Blurb bags creative mandate for Viviana Mall

Author | exchange4media News Service | Saturday, Apr 26,2014 11:18 AM

Thought Blurb bags creative mandate for Viviana Mall

Sheth Developers has appointed Thought Blurb to handle the creative mandate for Viviana Mall, an entertainment and lifestyle retail destination in Thane. The win comes on the back of a month long multi-agency pitch.

Thought Blurb has been assigned the task to enhance the overall Viviana brand experience using progressive creative intelligence.

Announcing the partnership, Ashwin Sheth, Managing Director, Sheth Developers said, “We are pleased to announce our collaboration with Thought Blurb as our creative agency partner. Their futuristic and creative ideologies are in sync with our brand philosophy and positioning. With Thought Blurb on board, we believe that our customers will truly experience a creatively enhanced shopping environment with each visit.”

Commenting on this development, Vinod Kunj, Managing Partner at Thought Blurb said, “When I first interacted with the management team at Viviana, I was charmed with their optimistic curiosity to learn and understand how they can build value-creating customer experiences. The way I see it, this is not just a mall brand that we’re trying to help; but it’s an opportunity to showcase how a shopping destination can disrupt the marketplace paradigm and change the way customers experience shopping and entertainment under one big roof.”

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