Peninsula Land, a real estate company, has appointed TBWA India as its creative partner. The win comes after a multi-agency pitch held in Mumbai. TBWA’s Mumbai office will handle the business.
Confirming the win, Nirmalya Sen, Managing Director, TBWA India commented, “Peninsula is a story waiting to be told – a story of long years of commitment to ethics and high quality. We are delighted to have been chosen as Peninsula’s creative agency. There are few categories as steeped in communication conventions as the real estate category. Disrupting them is a challenge we look forward to.”
Peninsula Land is a part of the Ashok Piramal Group, a business conglomerate with diversified business interests in textile, real estate, engineering, family entertainment and sports.