After the vigorous round of re-evaluation of its creative mandate, Tata Teleservices has re-aligned its Tata Indicom, Tata Photon and Walky businesses. DraftFCB Ulka bagged the Tata Indicom and Walky businesses, while Contract Advertising retained Tata Photon business.
There were no official confirmation while filing the report; however, sources close to the development have confirmed the re-alignment of the business.
Till before the re-evaluation, Contract Advertising handled the TTSL business, which included the CDMA - Tata Indicom and Tata Photon. DraftFCB Ulka handled TTML and GSM (Docomo).
It may be recalled that in April 2008, Tata Indicom had reviewed it creative business and had invited six agencies for the pitch. Following the pitch, Tata Indicom had awarded to Contract Advertising. DraftFCB Ulka was then the incumbent agency which had won the account from McCann Erickson in 2007.
There would be no change in the media mandate, which is handled by Lodestar Universal.