Top Story

e4m_logo.png

Home >> Account Movement >> Article

Tata consolidates media biz of telecom brands; Virgin Mobile moves to Lodestar UM

16-December-2010
Font Size   16
Share
Tata consolidates media biz of telecom brands; Virgin Mobile moves to Lodestar UM

In a final turn of events, Tata has consolidated all of its telecom brands with Lodestar UM across the GSM and CDMA platforms. Virgin Mobile has been the final addition to the Lodestar arsenal, after Tata DoCoMo and Tata Indicom. The account size is pegged at upwards of Rs 60 crore. No pitch preceded this development.

It may be noted that Mindshare, Delhi had been handling the Virgin Mobile business since the brand’s entry into India in October 2007.

Lodestar UM sources have confirmed the development to exchange4media but did not offer any further details. The team has commenced work on the account with immediate effect.

This win, coming on the back of the Coca-Cola win some time back, wraps up 2010 for Lodestar UM on a highly upbeat note.

 

Aparna Bhosle, Business Cluster Head - Premium & FTA GEC channels - ‎ZEEL, on its new property, sponsors, investment on acquisition and response to BBC First

In an interview with exchange4media, Ferzad Palia says that most successful brands are not those who spend the most money

As Milind Pathak takes over as Managing Director - Southeast Asia, Httpool, we chat with him on his new role, aspirations and his plans to aggressively penetrate the operations of the group in the Southeast Asian market

The group released the Little Hearts online-only campaign, #BreakSomeHearts, early this year and is on the path to make many more of its brands available on the digital platform

As Milind Pathak takes over as Managing Director - Southeast Asia, Httpool, we chat with him on his new role, aspirations and his plans to aggressively penetrate the operations of the group in the Sou...

The group released the Little Hearts online-only campaign, #BreakSomeHearts, early this year and is on the path to make many more of its brands available on the digital platform

Aroon Purie, the India Today Group Chairman and Editor-in-Chief today appointed his daughter Kallie Purie as the Vice Chairperson of the group