Conde Nast India on the bid to roll out its corporate campaign has appointed a new creative partner. The group has roped in Taproot India to work on its campaign. Conde Nast India officials confirmed the development.
The appointment of the new creative partner did not involve a pitch, but was decided on the basis of credentials presented by Taproot India. Prior to this development, there was no incumbent agency on board.
Confirming the development, Oona Dhabhar, Marketing Director, Conde Nast India, said, “We are working with Taproot to develop our corporate campaign. We realised that since the launch of Vogue, over the last 3 years we have seen significant growth in our business. Today we have three magazines (Vogue, GQ and Conde Nast Traveller), three extremely successful websites, three iPad apps and a unique and first of its kind GQ blackberry app. We have clearly developed into one of the few multimedia companies that help reach the affluent consumers in India. We needed to communicate this creatively to our clients and customers and have therefore engaged Taproot as our creative partner.”
The group also has plans to launch a campaign for its publication GQ. This campaign too will be created by Taproot India. The campaign will focus on communicating to the young, affluent Indian male on all that makes GQ relevant to him – luxury, fashion, style, sport, cars, gadget and girls.
GQ India was launched in 2008. Given the demographic and socio economic changes in India, the group feels that there is an opportunity to reach a wider audience that will identify with GQ’s quirky, irreverent yet informative tone and content.