Top Story

e4m_logo.png

Home >> Account Movement >> Article

Taproot India appointed as Pepsi’s roster agency for its beverages

28-June-2011
Font Size   16
Taproot India appointed as Pepsi’s roster agency for its beverages

Post TapRoot India working on the ICC World Cup campaign for Pepsi, the agency has now been officially appointed as the roster agency for PepsiCo’s beverage brands.

There was no official confirmation on the development either from Pepsi or Taproot at the time of filing this report, however, sources close to the development have confirmed the appointment of Taproot India.

It is understood that JWT India will continue to be the agency on record for Pepsi. However the cola major will now have Taproot India too added to its roster for its creative business. Currently, PepsiCo has JWT India and BBDO India on its roster for the creative mandate for its beverages.

It may be recalled that in 2007, BBDO India had bagged the creative business for PepsiCo’s carbonated soft drink brand 7UP, which was earlier handled by JWT, along with other PepsiCo brands.

Taproot India came into the picture when in October 2010 PepsiCo had roped in the agency to handle the project assignment for Pepsi’s World Cup campaign. Following that, in January 2011, Taproot India conceptualised the ‘Change the Game’ campaign for ICC Cricket World Cup.

Post this development, along with JWT India and BBDO India, Taproot India is now the creative AOR on PepsiCo’s roster for its beverages category.

Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing trails like GST, demonetization and being a part of the larger cultural space

Their strategy to educate the consumers to make well informed decisions at all stages has worked out well.

Bobby Pawar, MD, CCO - South Asia, Publicis India, talks about his idea of chilling out

Shaan Raza, Deputy Managing Director, Optimise, spoke to exchange4media about their journey since inception and their new technology, TrackingX, which they are planning to launch in India by February...

Meanwhile, Radio City and Radio Mirchi ruled Bangalore and Kolkata respectively

The Indian out-of-home advertising company selects Edge1's ERP software platform to automate their OOH business