Health club chain Talwalkars Better Value Fitness Ltd is scouting for a creative and a media partner to spread its message of fitness across India. There was no incumbent agency on board currently. According to industry sources, the size of the business is pegged at Rs 4-5 crore.
Talwalkars has a chain of over 76 gyms across 39 cities across India. It is learnt that the company has shortlisted a few agencies and is expected to take a decision in the first week of December 2010.
Nitin Shakdher, Vice President, Marketing, Talwalkars Better Value Fitness Ltd, remarked, “How you position an iconic, well-known brand to the next level by making it relevant and socially likeable to the youth not only in metros, but even in Tier II and Tier III cities is an exciting journey that we are ready to embark on.”
He further said, “We will be undertaking an integrated approach towards TV, social media, digital media, brand activation, and BTL, and little exposure on press and magazines.”