Carat Media and Guava Creative Solutions have bagged the media and creative mandates, respectively, for Talwalkars Better Value Fitness Ltd (TBVFL), one of India’s leading chain of health clubs. The wins come in the wake of a multi-agency pitch.
Neither the client nor the agencies confirmed the development to exchange4media but sources close to the development informed that the decision was taken earlier in the week.
The last time Talwalkars had created a buzz was in August 2010, when it had extensively promoted its Annual August Discount Scheme via TV, print (newspapers and magazines) and digital platforms.
Set up in India in October 2009, Guava is part of the Nomad Group, which is into the advertising and production space and has been operational in the country since April 2003. Carat is the media asset from Aegis Group.