Symphony, a name synonymous with air-coolers, has roped in Ignite Mudra (the erstwhile Mudra, Ahmedabad) to handle its advertising duties. Lowe Mumbai is the incumbent agency. The spend level for the brand is pegged at Rs 10 crore. It may be recalled that Symphony was launched by Mudra, Ahmedabad more than two decades ago. The agency had played a critical role in Symphony’s success. Out of the 22 years of Symphony’s brand journey, Ignite Mudra has partnered the brand for a good 16 years.
Symphony offers a wide range of residential, commercial and industrial air-coolers. Over the last decade, the company has expanded its footprint across the globe with production and marketing in the US, Mexico, Europe, the Middle East and Africa. Currently, Symphony is present in 54 countries.
Commenting on the development, Achal Bakeri, Chairman & Managing Director, Symphony Ltd, said, “We are happy to be back with Mudra. Symphony has seen some very good times together with Mudra, and I am happy to see the same spark with the current team. We are very bullish about the future and are expanding our footprint aggressively within the country and abroad. I am confident of seeing some great work again.”
On winning this account, Chandan Nath, President, Ignite Mudra, said, “Symphony is an iconic brand. We are proud of our association and the fact that we have played a role in creating the brand. It is very heartening to see an entrepreneurial brand like Symphony roaring like this after a long time. I am sure we have an exciting journey ahead.”