Top Story

e4m_logo.png

Home >> Account Movement >> Article

Subway India appoints McCann Erickson India as its creative AOR

07-March-2011
Font Size   16
Subway India appoints McCann Erickson India as its creative AOR

Following a multi-agency pitch, Subway India, the quick service restaurant (QSR) chain, has decided on its creative AOR. McCann Erickson India will handle the creative business for Subway India. The business will be based out of Delhi.

There were no official confirmations available at the time of filing the report. However, highly placed officials close to the development have confirmed the win. The incumbent agency was Arms Communication.

It may be noted that in 2009, Subway India had appointed Arms Communications as its creative partner. Recently, the chain also launched its new campaign to promote its ‘Every Day Value’ offer with Chicken Ham Sub @ Rs 50 and its recently launched Chicken Tandoori Sub. Subway has focused on a multi-media approach involving TV, print, social media and mobile marketing in order to create top-of-the-mind slotting for its restaurants.

Currently, there are 160 Subway restaurants across 25 cities in India. Of these, most are in Delhi and Mumbai, the strongest markets for the brand. Subway is also building on the number of restaurants in the Kolkata market.

Though there is no competition for the brand in the sandwich space, in the QSR space, the brand contends with fast-food services such as McDonald’s, KFC, Pizza Hut and Domino’s.
 

Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing trails like GST, demonetization and being a part of the larger cultural space

Their strategy to educate the consumers to make well informed decisions at all stages has worked out well.

Bobby Pawar, MD, CCO - South Asia, Publicis India, talks about his idea of chilling out

Shaan Raza, Deputy Managing Director, Optimise, spoke to exchange4media about their journey since inception and their new technology, TrackingX, which they are planning to launch in India by February...

Meanwhile, Radio City and Radio Mirchi ruled Bangalore and Kolkata respectively

The Indian out-of-home advertising company selects Edge1's ERP software platform to automate their OOH business