Jindal Steel and Power (JSPL) has chosen Starcom Worldwide to handle the media duties of their retail brand, Jindal Panther TMT Rebars. The agency won the account on the back of a multi-agency pitch. The media mandate for Jindal Panther TMT Rebars is worth Rs 15 crore.
The Gurgaon office of Starcom Worldwide will handle traditional media planning and buying for the client.
Commenting on the win, Mallikarjun Das CR, CEO, Starcom MediaVest Group India said, “We’re looking forward to this partnership with JSPL. Our team in Gurgaon is strong, and we’ll be able to work hand in hand with JSPL to devise creative and engaging human experiences for their consumers.”
Jindal Steel and Power is one of India’s primary and integrated steel producers. The company has envisioned the opportunity to foray into the retail market with the launch of Jindal Panther TMT Rebars.