Starcom Worldwide has been assigned the media mandate for Radio One. The agency network will manage Radio One’s media strategy and investment across all locations that the radio channel is present in. In addition, it will provide strategic advice as well as business solutions to the relevant businesses. The account will be handled out of the Delhi office of Starcom Worldwide.
On winning the account, Tarun Deep Kumar, Executive Director, India-North, Starcom Worldwide, said, “Radio One’s promise of maximum music, maximum choice is changing the way people listen to music on Indian radio. As their strategic partner in reaching out to listeners, it gives us a sense of pride to be associated with a young and vibrant brand. We are excited about working with the Radio One team in India and we hope to leverage all the proprietary applications and competencies at our disposal to provide them with superior understanding of their listeners and strategic, business building solutions.”
Shyju Varkey, National Head of Marketing, Radio One, said, “We have found in Starcom Worldwide a partner who understands our needs. We are confident that they will be able to help us meet our objectives with their rich expertise in integrated marketing communications. We look forward to the association to create the brand’s presence, perception and penetration amongst the community of radio listeners.”
Radio One is a joint venture between Mid-Day Multimedia and BBC Worldwide. It operates in seven Indian metro cities – Mumbai, Delhi, Kolkata, Chennai, Bangalore, Pune and Ahmedabad.