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Starcom wins media mandate of Linc Pens

19-April-2012
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Starcom wins media mandate of Linc Pens

Starcom Worldwide has bagged the media mandate of Linc Pen & Plastics, after a recently held multi-agency pitch. Its entire media portfolio will be managed out of Starcom’s Mumbai office.

Dr Tanmay Chattopadhyay, General Manager – Marketing, Linc Pens confirmed the news. Elaborating on the reason why they chose to partner with Starcom, he said that it is for their “ability to create experiences and associations with a long-lasting impact”.

“This alliance with Starcom will help further leverage our brand association and become the preferred writing equipment for every consumer,” he added.

“Our robust planning coupled with proprietary tools and techniques will make Linc Pens a preferred brand among consumers,” said Rajendra Dwivedi, Vice President, Starcom Worldwide, Mumbai.

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