Top Story


Home >> Account Movement >> Article

Star Health assigns media mandate to OMD

Font Size   16
Star Health assigns media mandate to OMD

In the wake of a multiagency pitch, Star Health and Allied Insurance Company, also known as Star Health, has parked its media mandate with OMD India. The account size is pegged in the vicinity of Rs 10-12 crore.

Confirming the development to exchange4media, Anand Roy, Vice President, Marketing and Sales, Star Health and Allied Insurance Company said, “We were thrilled with what OMD brought to the table and what they had to offer. Very specifically, we were pleased that they were able to give us local solutions for our digital business.”

OMD India begins work on the business from April 1, 2012. The incumbent on the business is Lodestar UM.

Roy also informed that Star Health will begin the search for a creative partner in April. At present, the company doesn’t work with any creative agency.

According to company website, Star Health is India's first stand-alone health insurance company and deals in personal accident, mediclaim and overseas travel insurance.


Anil Uniyal, CEO, Bloomberg|Quint, on his business objectives, the reason behind pushing back the launch of the channel and more

Oracle India believes that marketing has entirely evolved because of the change in the buying process of customers

Dennis Oudejans, CEO, AdVoice, on the journey so far, targeted AdVoice networks and his vision for the company

Aparna Bhosle, Business Cluster Head - Premium & FTA GEC channels - ‎ZEEL, on its new property, sponsors, investment on acquisition and response to BBC First

Accessible luxury footwear brand Oceedee has launched its digital-first brand campaign to unveil its proposition - Strut Your Quirk

A stylish new global advertising campaign celebrating the art of living well – the ‘Art of Savoir-Vivre’ - brings to life the heart and soul of Belmond and its global travel experiences –a world full...