Top Story

e4m_logo.png

Home >> Account Movement >> Article

Star Health & Allied Insurance Co signs on Lodestar Universal; hunts for creative agency

31-May-2010
Font Size   16
Share
Star Health & Allied Insurance Co signs on Lodestar Universal; hunts for creative agency

Following a five-way pitch, Star Health and Allied Insurance Company has appointed Lodestar Universal as its media AOR. The company is also in the process of finalising a creative agency. Network Advertising is the incumbent agency for both creative and media duties.

Confirming the development to exchange4media, Ganesh Ramachandran, Assistant Manager - Media& Publicity, Star Health and Allied Insurance, said, “The same brand brief was sent to everyone and we found that strategy-wise, Lodestar Universal stood out. They came out with a response-led strategy, which we thought was very relevant to us.”

Star Health and Allied Insurance Company officials, however, didn’t divulge details on the advertising spend of the business. Ramachandran explained, “We have yet not decided on the spends and there is no figure that I can quote right now. We would decide on this together with our media partner.”

However, industry sources divulged that Star Health had spent about Rs 7-8 crore in different types of media last year. This year, the company is planning to increase its spends due to increased domain competition.

Tags

The production house has already established itself as the leader in the non-scripted genres. However, Rege now wants Endemol to achieve the same in the original scripted zone and film production

Naidu also talks about the ushering in of a new era of digital payments and says this is just the beginning and there’s lots of space for newer players to step in and evolve

Markus Noder, Managing Partner, Serviceplan International, shared innovative tools, ideas and methodologies to generate tangible business values

The primary reason that led to growth of OTT is the constant improvement of internet speed and service across the country: Sandeep Gupta, ACT Fibernet

India has become the diabetes capital of the world, with prevalence of the disease estimated to rise from 69.2 million to 123.5 million by 2040

Laban Stretchy Man, the new human shaped, stretchy, fruit flavoured chews from Orkla- Norway’s number one confectionery brand, has been launched and localized by MTR Foods in India