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Srei Infrastructure appoints Motivator as media AOR

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Srei Infrastructure appoints Motivator as media AOR

Following its decision to appoint McCann Erickson as its creative partner, Srei Infrastructure, a holistic infrastructure institution, has assigned its media mandate to Motivator. The win comes in the wake of a multi-agency pitch. The win was confirmed by both the client and Rajul Kulshreshtha, Managing Director, Motivator.

Commenting on the win, an elated Kulshreshtha said, “We are really excited to win Srei business. Srei is an emerging corporate. We will handle media planning and buying for Srei. Thus, our focus will be to make them grow and increase awareness of Srei among the target audience.”

The pitch was carried out of Delhi in August 2010 though the client is Kolkata-based.

Srei’s business includes infrastructure equipment leasing and finance, infrastructure project finance, advisory and development, insurance broking, venture capital, capital market and Sahaj e-Village. Srei has a pan-India presence with a network of 71 offices and has also replicated its business model overseas with three offices in Russia. It is the first Indian infrastructure financing institution to get listed on the London Stock Exchange.

(With additional inputs from Pallavi Goorha Kashyup)

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