Top Story

e4m_logo.png

Home >> Account Movement >> Article

SpiceJet welcomes Dentsu Marcom on board

29-April-2014
Font Size   16
SpiceJet welcomes Dentsu Marcom on board

Dentsu Marcom has been assigned the creative duties of SpiceJet. The win comes on the back of a multi-agency pitch.

SpiceJet aims to re-define and refresh the flying experience in India based on its internal mantra of SOCCH – Safe, On-time, Clean, Courteous and Hassle-free. The brief it gave to the advertising agencies was to capture this spirit in its new campaigns.

On awarding the business to Dentsu Marcom, Sanjiv Kapoor, Chief Operating Officer, SpiceJet said, “SpiceJet is delighted to have appointed Dentsu Marcom as our creative agency. We were impressed with their understanding of the brief and strategic approach at the pitch process. The agency will have a vital role to play in repositioning the brand thought further as we grow and enabling SpiceJet to achieve its aim of becoming a people’s airline and a carrier of choice.”

Commenting on the win, Rohit Ohri, Executive Chairman, Dentsu India and CEO, Dentsu APAC (South) said, “We are happy to partner brand SpiceJet on this exciting new phase of their journey in India. The new leadership team at SpiceJet has a clear and compelling vision of what the airline will stand for. Our task will be to develop this vision into a unique thumbprint for the brand and bring that to life at every customer touch point.”

Gurgaon-based SpiceJet currently operates more than 330 daily flights to 50 destinations, which includes 42 Indian cities and eight international destinations.
 

Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing trails like GST, demonetization and being a part of the larger cultural space

Their strategy to educate the consumers to make well informed decisions at all stages has worked out well.

Bobby Pawar, MD, CCO - South Asia, Publicis India, talks about his idea of chilling out

For their latest campaign ‘Peeoge toh Janoge’ (English translation: you’ll buy it if you taste it), Wagh Bakri and DDB Mudra gave Sakshi a new, rustic avatar.

Dabbawalas send some extra love along with dabbas to working professional across Mumbai

The Diamond Producers Association brings to life another rare moment as part of the ‘Real is Rare. Real is a Diamond' Campaign