Dentsu Marcom has been assigned the creative duties of SpiceJet. The win comes on the back of a multi-agency pitch.
SpiceJet aims to re-define and refresh the flying experience in India based on its internal mantra of SOCCH – Safe, On-time, Clean, Courteous and Hassle-free. The brief it gave to the advertising agencies was to capture this spirit in its new campaigns.
On awarding the business to Dentsu Marcom, Sanjiv Kapoor, Chief Operating Officer, SpiceJet said, “SpiceJet is delighted to have appointed Dentsu Marcom as our creative agency. We were impressed with their understanding of the brief and strategic approach at the pitch process. The agency will have a vital role to play in repositioning the brand thought further as we grow and enabling SpiceJet to achieve its aim of becoming a people’s airline and a carrier of choice.”
Commenting on the win, Rohit Ohri, Executive Chairman, Dentsu India and CEO, Dentsu APAC (South) said, “We are happy to partner brand SpiceJet on this exciting new phase of their journey in India. The new leadership team at SpiceJet has a clear and compelling vision of what the airline will stand for. Our task will be to develop this vision into a unique thumbprint for the brand and bring that to life at every customer touch point.”
Gurgaon-based SpiceJet currently operates more than 330 daily flights to 50 destinations, which includes 42 Indian cities and eight international destinations.