Spice Mobile has decided on its media agency partner. Following a multi-agency pitch process, the account is headed to OMD India. Neither the client nor the agency could be contacted at the time of filing the report, but senior sources have confirmed the development to exchange4media.
The business’ spends is pegged in the region of Rs 100-125 crore. The pitch had seen participation from some of the leading media agencies. The incumbent on the business is Platinum Media.
Spice Mobile’s creative partner is Ogilvy India.
Spice Group, chaired and led by Dr BK Modi, comprises four verticals – Spice Televentures, which includes Spice Retail, Cellebrum Technologies Ltd, Spice Mobiles Ltd, Spice BPO Services, and Mobisoc Technology Pvt Ltd; Spice Enfotainment, which includes Spiceworld Malls, Spice Cinemas (movie exhibition), Spice Circle Restaurants and Music and Gaming; Spice Investment and Finance Advisors (under the brand name Spice Bulls), which looks at Asset Management & Strategic PE investments; and Spice Innovative Technologies, which focuses on IT, broadband and Internet services, and IT distribution, among others.