Span Communications has won the global media mandate for Incredible India, Ministry of Tourism. More than 13 leading media agencies, including Span Communications, GroupM, OMD, Ogilvy India, MPG, Mindshare, Maxus Global, ZenithOptimedia, Omnicom Group, Crayons Advertising, Prabhatam Advertising, Integrid Media, Allied Media (Percept), Purnima Advertising, Carat Media, Sterling Advertising, ITDC and TDI International India Ltd, had taken part in the multi-agency pitch process, which was called in the month of May.
Sources close to the development reveal the size of the business to be close to Rs 200 crore.
The mandate involves handling global television and print campaign for Ministry of Tourism in America, South East Asia, Europe, Africa, Australia, Japan, China and a host of other countries. Span Communications has been handling the Incredible India account for more than 5-6 years now.
Elated on the win, Naresh Kheterpal, CEO, Span Communications, said, “Incredible India is one of the most respected Indian brands globally, and it is indeed a matter of pride and prestige for us to win this campaign again. At the same time, it is a testimony to our excellent media skills and the confidence that the client has placed on us. The campaign is slated to begin soon and would encompass all mediums focusing on the American, European and Asian markets.”
For the record, Span Communications is working with a large number of other leading corporate, government and PSU clients like G’Five Mobiles, Ansal Group, SRS, Goa Coastal Resorts, State Bank of India, IndianOil, Oriental Bank of Commerce, Central Bank of India, Delhi Government, ESIC, India Post, Andaman Tourism, Election Commission, Bureau of Energy Efficiency, Ministry of Civil Aviation and National Commission for Women, to name a few.
Incredible India pitch call for global print, TV campaigns