Continuing with the spree of winning accounts like SBI Debit Card, Incredible India Media and a host of others, Span Communications has added one more account to its kitty this year – Spring Travels, which also owns online travel booking site looknbook.com. Span will handle both creative and media duties of Spring Travels and its online booking platform www.looknbook.com. Sources close to the development have pegged the account in the vicinity of Rs 15 crore.
Confirming the win, Rohit Khetrapal, Director, Span Communications, said, “With the increasing hunger of Indians to travel and explore destinations within India and abroad and the phenomenal growth and future of ecommerce, this win gives us an opportunity to take Spring Travel to the next level, which is one of the fastest growing travel planners in the country. We are very excited with the win and look forward to do some great work on this account.”
It is learnt that work has already started on the brand and the media mix would be a 360 degree approach involving print, outdoor, TV, digital and activation.
For the record, Spring Travels, incorporated in 1980, is a one-stop travel company having a team of professionally qualified travel specialists. Spring Travels Pvt Ltd is recognised and approved as a travel agent and tour operator by the International Air Transport Association (IATA) and the Department of Tourism, Government of India. It is one of India’s largest outbound operators for South-East Asia. It also organises customised vacations and package tours to worldwide Destinations. Spring Travels include implant operations, travel insurance, foreign exchange, Conferences and incentive tours for multinationals and leading companies in India. Spring Travels has a widely distributed network of over 2,500 travel agents and tour operators worldwide and service over 100,000 travellers annually.