Top Story


Home >> Account Movement >> Article

Span Communications to handle Incredible India’s electronic media campaign for Europe

Font Size   16
Span Communications to handle Incredible India’s electronic media campaign for Europe

Span Communications has been awarded Incredible India’s electronic media campaign for the European market to promote tourism in India. The pitch for all continents was called in November 2010. The ad spend for the campaign, which will be rolled out shortly, is estimated at Rs 50 crore.

Confirming the win, an elated Naresh Khetrapal, CEO, Span Communications, said, “Our past performance and knowledge of international media tilted the balance in our favour. We have been doing their business for nearly five years now.”

According to Kheterpal, the pitch was called for all continents in November 2010, and ZenithOptimedia, ITDC, Crayons and RK Swamy BBDO, along with Span, were among those in the fray for the business. Result for the rest of the continents is awaited.


Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing trails like GST, demonetization and being a part of the larger cultural space

Their strategy to educate the consumers to make well informed decisions at all stages has worked out well.

Bobby Pawar, MD, CCO - South Asia, Publicis India, talks about his idea of chilling out

Launches third phase of TVC campaign ‘Think it. Done’

Based in Mumbai, Usha has nearly two decades of experience in the Indian media and entertainment sector and will serve as a strategic advisor to H+K’s diverse portfolio of clients with a special empha...

Report based on media channel data in 96 countries and detailed findings from the world‘s key ad markets, which between them account for approximately two-thirds of the value of global advertising tra...