Bajaj Electricals has decided to partner with Soho Square Mumbai for its creative business. This decision comes on the back of a multi-agency pitch. Apart from the fan portfolio, the new agency will be handling communication for kitchen and domestic appliances as well.
Making the announcement, Beena Koshy, Vice President and Head - Advertising & Brand Development, Bajaj Electricals said, “After much deliberation, we decided upon Soho Square, Mumbai. In addition to the Ogilvy lineage, what tilted the scale in their favour is the exciting mix of creative and strategy that the agency has displayed on its current clients.”
Reacting to the win, Samrat Bedi, Office Head, Soho Square, Mumbai said, “This has been a good year, winning H&R Johnson, Franklin Templeton and now Bajaj Electricals. The management at Bajaj has very ambitious plans in terms of brand portfolio and the way forward for their future campaigns. We are excited about partnering them in this journey.”
Shashank Lanjekar, Senior VP - Planning, Soho Square, Mumbai added here, “One of the things that really worked in our favour was the vision we shared for the brand. This resonated well with the Bajaj team.”
Soho Square Mumbai’s client portfolio now includes Bajaj Electricals, Franklin Templeton, Bisleri, H&R Johnson, Vespa, Perfetti’s Stop Not, Hockey India League, Oberoi Realty, Pidilite’s Dr Fixit Raincoat, and ITC soaps and shampoos, among others.