Raymond has appointed social media agency Social Wavelength to manage its digital and social media mandate. Social Wavelength won this account post a multi-agency pitch.
On awarding the account to Social Wavelength, Mrinmoy Mukherjee, Chief Marketing Officer, Raymond said, “At Raymond, over the last six months we have been working towards sharpening and contemporising our marketing ecosystem. Towards that purpose, we have conducted multi-agency pitches to form partnerships with the best talent available. We understand and recognise the importance of digital engagement, and with Social Wavelength’s strength, expertise and experience in the field of digital media, we are sure they will help us connect with our audience effectively.”
Reacting to the win, Sanjay Mehta, Joint CEO, Social Wavelength said, “We are delighted to work with one of India’s iconic brands, Raymond. The lifestyle space enables exciting opportunities for consumer engagement on digital platforms, and we are excited to embark on this journey with Raymond.”