Top Story


Home >> Account Movement >> Article

Social Wavelength bags digital & social media duties of Raymond

Font Size   16
Social Wavelength bags digital & social media duties of Raymond

Raymond has appointed social media agency Social Wavelength to manage its digital and social media mandate. Social Wavelength won this account post a multi-agency pitch.

On awarding the account to Social Wavelength, Mrinmoy Mukherjee, Chief Marketing Officer, Raymond said, “At Raymond, over the last six months we have been working towards sharpening and contemporising our marketing ecosystem. Towards that purpose, we have conducted multi-agency pitches to form partnerships with the best talent available. We understand and recognise the importance of digital engagement, and with Social Wavelength’s strength, expertise and experience in the field of digital media, we are sure they will help us connect with our audience effectively.”

Reacting to the win, Sanjay Mehta, Joint CEO, Social Wavelength said, “We are delighted to work with one of India’s iconic brands, Raymond. The lifestyle space enables exciting opportunities for consumer engagement on digital platforms, and we are excited to embark on this journey with Raymond.”

Innovation and connecting with customers in all ways possible is their mantra for successful marketing communication

Bixler revealed that the likes of The Ministry of Tourism, The Art of Living and The Indian Debating Union have partnered with the festival that will be showcasing the culture and diversity of India

In conversation with exchange4media, Vighnesh Shahane, CEO, IDBI Federal Life Insurance, spoke about his vision for this new marketing initiative, how the brand’s marketing efforts through sports have helped them and his business goals for 2018

This agency was born after national brands reportedly struggled to connect with the south Indian audiences

The agency has been awarded the reins of the account in the aftermath of a competitive multi-agency pitch.

In an effort to make Indian roads safer for women scooter riders, leading tyre manufacturer CEAT has introduced the CEAT Safety Grip - a perfect combination of innovation and functionality

Partners with Mumbai Juniorthon as ‘Safety Travel Partner’