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Share added to OMD India kitty

Given the growing competition in the digital space, group buying website, has upped its media presence, and has recently appointed OMD India, as its media partner.

In 2011, while the group buying website's media duties were parked with Karishma Initiative, along with its older agency – APPPL, its creative duties were being handled by K-Factor. However, in October 2011, transferred its creative duties to DraftFCB Ulka.

Industry sources peg the business to be in the vicinity of Rs 25 crore. has used media such as print and TV to drive awareness towards the site in its earlier campaigns.

Innovation and connecting with customers in all ways possible is their mantra for successful marketing communication

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In conversation with exchange4media, Vighnesh Shahane, CEO, IDBI Federal Life Insurance, spoke about his vision for this new marketing initiative, how the brand’s marketing efforts through sports have helped them and his business goals for 2018

This agency was born after national brands reportedly struggled to connect with the south Indian audiences

The agency has been awarded the reins of the account in the aftermath of a competitive multi-agency pitch.

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