MPG India has been appointed as the media AoR for Sleepwell. According to a company release, the account is pegged in the vicinity of Rs 20 crore. The incumbent on the business is Motivator.
On MPG’s appointment, Manoj Sharma, Head – Marketing, Sleepwell said, “We are happy to partner with MPG. We found its approach very thorough and insightful. Its strategic thinking is driven by MPG proprietary tools, which provide a holistic communication perspective. Most importantly, MPG's extremely passionate and enthusiastic teams made us choose them as our media partners.”
Anita Nayyar, CEO, MPG South Asia said, “It is a privilege to be working with Sleepwell. One of the key factors that helped us win this business was our strategic approach to communication using our proprietary tools. It’s a great win for MPG to kick-start the second quarter.”
Sleepwell, a flagship brand of Sheela Group, is ISO 9001 certified.