Skoda Auto India has appointed Bartle Bogle Hegarty (BBH) to develop its creative communication strategy. As part of the mandate, BBH will handle Skoda corporate initiatives, new launches and the entire portfolio including Fabia, Laura, Yeti, Superb and the newly launched Rapid. The move was preceded by a multi agency pitch.
In a press statement, Thomas Kuehl, Brand Head, Skoda Auto India and Member of the Board Sales and Marketing said, “Ever since its arrival in India, Skoda has constantly been evolving to suit the demands of the Indian consumers. Effective communications and daily engagement with our customers is an essential requirement to enforce our corporate identity ‘Simply Clever’ together with our value for money proposition. We welcome BBH as our new communications and strategic partner.”
Partha Sinha, Managing Partner, BBH India added, “Skoda is a fantastic brand and has built a great reputation in India. We are delighted to have the opportunity of taking the brand forward. We are confident that we will be able to use our strategic and creative capabilities to create communications that have the BBH ingredients of intelligence and magic.”