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Sikka Group appoints Ignite Mudra; ad spend upwards of Rs 15 cr

17-June-2011
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Sikka Group appoints Ignite Mudra; ad spend upwards of Rs 15 cr

Sikka Group, a real estate firm based in Delhi-NCR, has appointed Ignite Mudra to handle its creative mandate. The business is pegged in the region of Rs 15-20 crore. Delhi based Graphic Ads was the incumbent agency. It is learnt that Sikka Group was in talks with two more agencies before appointing Ignite Mudra.

Speaking to exchange4media, Sanjeev Singh, Head - Marketing, Sikka Group, said, “We have decided to appoint Ignite Mudra as our service agency on the basis of the complete proposition presented by the agency in terms of value of money and the quality of creative presentation.”

Confirming the development, Sudarshan Banerjee, Head, Ignite Mudra, said, “Sikka Group chose Ignite Mudra on the basis of superior strategy. The client wanted to develop the imagery of the brand in the context of the highly competitive real estate market of Delhi-NCR.”

A 360 degree approach will be used by the agency for the task ahead. Ignite Mudra will also be looking after the digital requirements of the client.

Meanwhile, Ignite Mudra has also added the You Broadband & Cable business to its kitty. You Broadband is a category ‘A’ ISP and India’s first ISO accredited broadband service provider. Set up in 2001 by British Gas as Iqara Broadband, You Broadband & Cable India Ltd became a Citigroup Venture Capital International (CVCI) owned company in 2006. The company has so far invested Rs 4 billion on broadband cable infrastructure across 12 operational cities.

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