Top Story

e4m_logo.png

Home >> Account Movement >> Article

SIDBI scouts for creative & media partners

28-February-2011
Font Size   16
Share
SIDBI scouts for creative & media partners

Small Industries Development Bank of India (SIDBI), a principal financial institution engaged in promotion, financing and development of the MSME sector, has invited agencies for empanelment for its advertising duties. The pitch involves empanelment for both creative and media business.

Currently, the incumbent agencies for the business are RK Swamy BBDO, Interpublicity, Adfactors, Crayons and Euro RSCG. The empanelled agencies will be responsible for carrying out publicity campaigns in various media formats. Five agencies would be selected to form a panel to handle the advertising duties.

It is understood that the presentation rounds have already begun and some of the leading agencies in the country have been invited for the pitch. The pitch called is the result of the renewal of contract.
 

Tags

Aparna Bhosle, Business Cluster Head - Premium & FTA GEC channels - ‎ZEEL, on its new property, sponsors, investment on acquisition and response to BBC First

In an interview with exchange4media, Ferzad Palia says that most successful brands are not those who spend the most money

As Milind Pathak takes over as Managing Director - Southeast Asia, Httpool, we chat with him on his new role, aspirations and his plans to aggressively penetrate the operations of the group in the Southeast Asian market

The group released the Little Hearts online-only campaign, #BreakSomeHearts, early this year and is on the path to make many more of its brands available on the digital platform

Though business has picked up, the private FM industry expects festive ad spends to be subdued compared to 2016