Small Industries Development Bank of India (SIDBI), a principal financial institution engaged in promotion, financing and development of the MSME sector, has invited agencies for empanelment for its advertising duties. The pitch involves empanelment for both creative and media business.
Currently, the incumbent agencies for the business are RK Swamy BBDO, Interpublicity, Adfactors, Crayons and Euro RSCG. The empanelled agencies will be responsible for carrying out publicity campaigns in various media formats. Five agencies would be selected to form a panel to handle the advertising duties.
It is understood that the presentation rounds have already begun and some of the leading agencies in the country have been invited for the pitch. The pitch called is the result of the renewal of contract.