Following a multi-agency pitch, Small Industries Development Bank of India (SIDBI) has decided on its new empanelled agencies. They include Rediffusion Y&R, Lowe Lintas, Network Advertising, AdFactors and Crayons.
SIDBI, a principal financial institution engaged in promotion, financing and development of the MSME sector, had invited agencies for empanelment for its advertising duties via a tender in February 2011. The pitch involved empanelment for both creative and media business.
The incumbent agencies for the business were RK Swamy BBDO, Interpublicity, AdFactors, Crayons and Euro RSCG out of which AdFactors and Crayons retained the business. The new empanelled agencies have been bought on board on a three-year contract.
The empanelled agencies are responsible for carrying out publicity campaigns in various media formats.