Top Story

e4m_logo.png

Home >> Account Movement >> Article

Shriram Insight assigns media mandate to TME; unveils new corporate campaign

14-December-2010
Font Size   16
Share
Shriram Insight assigns media mandate to TME; unveils new corporate campaign

Shriram Insight, the stock broking arm of the Rs 42,000 crore Shriram Group, has roped in TME, the media company of Rediffusion Y&R, as their media agency. Metal, the ad agency set up by former TBWA hand Narayan Kumar, has been handed the creative mandate.

Shriram Insight has unveiled a high-impact corporate campaign starting from December 6, 2010, which is in line with the Group’s objective of relating to the ‘Aam Admi’ and Democratisation of Wealth. The campaign will feature a series of television commercials of 45 seconds and 30 seconds.

Confirming the development, Akhilesh Singh, MD, Shriram Insight, said, “We have roped in TME as we feel that they have the necessary expertise and a refreshing perspective from an execution point of view.”

Further elaborating on the campaign, Singh said, “We are in the business of providing investors with insightful investment solutions for over a decade. And through this campaign, we are making an attempt to reiterate the brand’s core promise of democratisation of wealth. The campaign urges ‘Aam Admi’ to leverage their ‘Dhan Ki Rekha’ to create wealth. The 30 and 45 second commercials talk about wealth becoming truly democratic and possible to enter the lives of everybody through prudent investing.”

Reacting to the win, Divya Radhakrishnan, President, TME, said, “It’s a privilege to have been awarded this mandate. TME Kolkata has been consistently winning new businesses in the last 18 months and has become a formidable name in the region.”

Shriram Insight had operations in 1995 and currently has around 1,450 branches across India servicing more than 175,000 clients. In addition to pure vanilla stock broking, the company offers Margin Funding, DP Services, distribution of products on both feet on street and online.

 

Tags

Bhasin on the checks and balances of new IRS, methodology with new companies like Vedsur on board, interpreting the data and why it’s not fair to compare with previous data

Chitresh Sinha, CEO, Chlorophyll Innovation Lab and Vivek Singh, Joint MD, Procam International speak exclusively with exchange4media on the upcoming #BeBetter Campaign for the TATA Mumbai Marathon

Abhishek Punia, Co-founder and COO of ARM Worldwide, tells about how they re-branded themselves from ARM Digital to ARM Worldwide and in the process marked their presence globally

Srinivasan opens up on what prompted their recent rebrand, their foray into bus depots and developing the software that displays Bengaluru Metropolitan Transport Corporation's (BMTC) Passenger Information System for all the major bus depots in Bangalore.

Duroflex and Happy mcgarrybowen launch #7HourMarathon campaign with Milind Soman to promote healthy sleeping practices

Punjab has witnessed highest growth, of more than 50% DTH penetration, followed by HP and J&K

IRS 2017 has been reinforced with design, methodology, quality, and questionnaire enhancements to ensure the highest integrity of the data.