Shriram Insight, the stock broking arm of the Rs 42,000 crore Shriram Group, has roped in TME, the media company of Rediffusion Y&R, as their media agency. Metal, the ad agency set up by former TBWA hand Narayan Kumar, has been handed the creative mandate.
Shriram Insight has unveiled a high-impact corporate campaign starting from December 6, 2010, which is in line with the Group’s objective of relating to the ‘Aam Admi’ and Democratisation of Wealth. The campaign will feature a series of television commercials of 45 seconds and 30 seconds.
Confirming the development, Akhilesh Singh, MD, Shriram Insight, said, “We have roped in TME as we feel that they have the necessary expertise and a refreshing perspective from an execution point of view.”
Further elaborating on the campaign, Singh said, “We are in the business of providing investors with insightful investment solutions for over a decade. And through this campaign, we are making an attempt to reiterate the brand’s core promise of democratisation of wealth. The campaign urges ‘Aam Admi’ to leverage their ‘Dhan Ki Rekha’ to create wealth. The 30 and 45 second commercials talk about wealth becoming truly democratic and possible to enter the lives of everybody through prudent investing.”
Reacting to the win, Divya Radhakrishnan, President, TME, said, “It’s a privilege to have been awarded this mandate. TME Kolkata has been consistently winning new businesses in the last 18 months and has become a formidable name in the region.”
Shriram Insight had operations in 1995 and currently has around 1,450 branches across India servicing more than 175,000 clients. In addition to pure vanilla stock broking, the company offers Margin Funding, DP Services, distribution of products on both feet on street and online.