Top Story

e4m_logo.png

Home >> Account Movement >> Article

SEBI awards media mandate to Dentsu Media

30-November-2012
Font Size   16
SEBI awards media mandate to Dentsu Media

The regulatory body for stocks, mutual funds, brokerage and various other segments of capital market, SEBI (Securities and Exchange Board of India), has decided to award its media mandate to Dentsu Media. As is known, Dentsu Media is the media arm of Dentsu Group India. In its initial brief, SEBI had said that the advertisement material would be provided by SEBI itself.

The pitch process, where SEBI had invited EOI (Expression of Interest) from various agencies, had commenced in April 2012. Following which, in August 2012, the regulators had shortlisted 13 agencies to zero down on its media agency.

When asked about the development, Divya Gupta, CEO, Dentsu Media said, “It is an absolute honour to handle SEBI’s media business.  We are extremely proud to have won this opportunity of partnering with India’s apex regulatory body and we look forward to the kind of work that we would be able to do in this category.”

Apart from Dentsu, the other agencies that were shortlisted included Alaknanda Advertising, Allied Media, Carat Media, Crayons Advertising, InterPublicity, Lintas Media Group, Lodestar UM, Prachar Communications, Purnima Advertising Agency, RK Swamy BBDO, Span Communications and ZenithOptimedia – in short making this one of the most keenly contested pitches of 2012.

Industry reports indicate that the prime role of the media agency is to assist SEBI in its Investor Education and Awareness Campaign, which is aimed at educating and creating awareness among retail investors and converting the current savers into investors. The media agency would be required to suggest appropriate media plan to the regulator to meet the objectives of its advertisements.
 

Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing trails like GST, demonetization and being a part of the larger cultural space

Their strategy to educate the consumers to make well informed decisions at all stages has worked out well.

Bobby Pawar, MD, CCO - South Asia, Publicis India, talks about his idea of chilling out

For their latest campaign ‘Peeoge toh Janoge’ (English translation: you’ll buy it if you taste it), Wagh Bakri and DDB Mudra gave Sakshi a new, rustic avatar.

Dabbawalas send some extra love along with dabbas to working professional across Mumbai

The Diamond Producers Association brings to life another rare moment as part of the ‘Real is Rare. Real is a Diamond' Campaign