Core Projects & Technologies has appointed Scarecrow Communications as its 360 advertising solutions agency. The official spokesperson from Core Projects & Techologies has confirmed this development. Scarecrow will handle all aspects of Core’s communication, including creative, strategy, design, activation and media. There was no pitch process involved.
Commenting on the win, Raghu Bhat, Founder Director, Scarecrow Communications said, “Core is the most cutting edge education company in India. Working with a market leader like Core is an opportunity to address multiple target audiences in India and abroad, with an array of exciting strategic and creative solutions.”
Manish Bhatt, Founder Director, Scarecrow Communications, added here, “Education is one of the most meaningful categories to work on. It is more like associating with a cause when we are associating with the Core Brand. Coincidently, parents of all three of us (me, Raghu and Joy) being teachers, working on Core is special and dear to our hearts. Another reason for us being proud regarding this association is Core’s international client list, which includes the world most respected entities like the US and the UK Governments, NASA and Oxford University.”
Adding to this, Arunava Sengupta (Joy), Founder Director, Scarecrow, said, “This association with Core gives us an opportunity to go beyond just developing communication to actually impacting the society at large. And to me, that’s the best motivator.”
Core Projects and Technologies Ltd is India's largest global integrated education company, with a presence in more than three continents. Focused on providing technology enabled education solutions to government bodies, schools and students, Core is headquartered in Mumbai, with international headquarters in Atlanta and London. With over 1,000 empoyees, it has annual revenues of more than Rs 1,100 crore in FY11.
Scarecrow’s client roster includes BPCL, Religare, Future Capital and Nestle, among others.