Nestle India has appointed Scarecrow Communications as Creative Consultant for an upcoming brand. It is understood that Nestle is in the process of launching a new brand, in a category it has not been present in so far.
Even as no other comments were available on the details of the brand, Scarecrow officials are already gearing to work on the new business.
Raghu Bhat, Founder Director, Scarecrow Communications said, “To work on a Nestle brand, after just one year of launch, is an incredible boost for Scarecrow. But what has been a real eye-opener is - the receptivity, the courage of conviction and lengths to which the Nestle team goes, in the pursuit of a great creative idea. We thank Nestle India Brand team (Virat Mehta and team) for keeping the faith and hope to repay their confidence with communication that moves hearts as well as the market share needle.”
Manish Bhatt, Founder Director, Scarecrow Communications, added, “Nestle is one of the most trusted and legendary brand in the world. Everyone has born and brought up using Nestle products at the various stages of the life span. Nestle India considering Scarecrow as its Creative Consultant for one of its brands is really overwhelming. And we, at Scarecrow will put our best to fulfil the expectations from Nestle India in terms of eating effective communication.”