SapientNitro, part of Sapient and the largest independent interactive marketing services firm in the world, has been appointed as digital agency of record by Chrysler Group LLC. SapientNitro will oversee the interactive duties for the Chrysler Group brands that include Chrysler, Dodge, Ram Truck, and Jeep.
The scope of services will include interactive experiences, site design and development, and online advertising, in addition to digital work across the spectrum of the Chrysler Group businesses – from online promotions across the nameplates and support for the multiple international websites, to corporate content and dealer support.
“We are thrilled to be working with such iconic brands at such an important time in their evolution,” said Brad Simms, Vice-President, SapientNitro, and client lead on the account.
SapientNitro is touted as the world’s first customer experience company. It services global leaders such as Citi, The Coca-Cola Company, Mars, Singapore Airlines, Target, and Vodafone through its operations in North America, Europe, and the Asia-Pacific.