Top Story

e4m_logo.png

Home >> Account Movement >> Article

SAB appoints Saints & Warriors

16-March-2011
Font Size   16
Share
SAB appoints Saints & Warriors

Following a multi-agency pitch, SAB, India’s leading family comedy entertainment channel, has awarded its creative duties to Saints & Warriors (SAW). There were 15 creative agencies that had participated in the pitch process. Five of these were then shortlisted for the second round.

Pickle, that was associated with SAB for the past two and a half years, was the incumbent agency. OMD India continues to be media agency for SAB.

Anooj Kapoor, Executive VP & Business Head, SAB, said, “We evaluated the agencies on their understanding of our brand and ability to take the brand forward. Saints & Warriors with a robust 360 creative approach seemed an ideal fit for this exciting journey from here on.”

Pushpinder Singh, Chairman, Saints and Warriors, added, "SAB holds exciting creative possibilities and, as an organisation that progresses on quality of work, nothing excites us more than that."

SAB with its light hearted content and its brand philosophy of ‘Asli Mazaa Sab Ke Saath Aata Hai’ has seen a phenomenal growth of 500 per cent in its ratings and revenues in the last two years. The SAB philosophy seems to be catching fast across the Hindi speaking markets. Audiences are converting to SAB and staying hooked with a high degree of loyalty. The future from here for SAB looks very exciting.

Bhasin on the checks and balances of new IRS, methodology with new companies like Vedsur on board, interpreting the data and why it’s not fair to compare with previous data

Chitresh Sinha, CEO, Chlorophyll Innovation Lab and Vivek Singh, Joint MD, Procam International speak exclusively with exchange4media on the upcoming #BeBetter Campaign for the TATA Mumbai Marathon

Abhishek Punia, Co-founder and COO of ARM Worldwide, tells about how they re-branded themselves from ARM Digital to ARM Worldwide and in the process marked their presence globally

Srinivasan opens up on what prompted their recent rebrand, their foray into bus depots and developing the software that displays Bengaluru Metropolitan Transport Corporation's (BMTC) Passenger Information System for all the major bus depots in Bangalore.

Punjab has witnessed highest growth, of more than 50% DTH penetration, followed by HP and J&K

IRS 2017 has been reinforced with design, methodology, quality, and questionnaire enhancements to ensure the highest integrity of the data.

According to the latest IRS data, print magazines in India added 3.8 crore new readers, which is almost 75 per cent jump in total readership