Top Story


Home >> Account Movement >> Article

Saatchi & Saatchi drives away with Harley-Davidson

Font Size   16
Saatchi & Saatchi drives away with Harley-Davidson

Saatchi & Saatchi has bagged the creative duties of Harley-Davidson in India. The 360 degree account win comes on the back of a multi-agency pitch. According to industry sources, the account size is pegged at around Rs 12-15 crore. Republic was the incumbent agency for Harley-Davidson.

Confirming the win to exchange4media, Sanjib Dey, President, Saatchi & Saatchi, said, “It is a big win for us. Harley-Davidson is an iconic brand and the opportunity is rewarding in itself. We hope we are able to do justice to the brand name.”

Harley-Davidson, the US-based heavyweight bike maker, opened its first dealership outlet in the country in Hyderabad’s Banjara Hills area on July 9. The company is planning to open its outlets in major metros by the end of this year. So far, Harley-Davidson has launched 12 of its bikes in India, ranging from 883 cc to 1800 cc.


Karthik Raman, Chief Marketing Officer, IDBI Federal Life Insurance, on the brand’s unconventional approach to marketing and priorities for the next year

Vinik Karnik, Business Head - ESP Properties, talked about what went into conceptualising the first edition of the entertainment marketing report, Showbiz

Rahul Jhamb, Brand Head, Forever 21, on how the fast fashion brand always stays on the pulse of latest marketing trends

Heavy spends on OOH and print sum up this year’s ad spends of YLG Salon

Conceptualised and executed by WATConsult, the campaign focuses on how Lotus Make-up is an enabler for women from various walks of life

iProspect released the third annual 2018 Future Focus Whitepaper geared to examine how machines and technology will impact marketing and advertising in the year ahead

Mavcomm Consulting one of India’s leading Public Relations, Reputation Management& Brand Communications company today announced elevation of Pranjal Dutta to the role of CEO