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Saatchi & Saatchi drives away with Harley-Davidson

22-July-2010
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Saatchi & Saatchi drives away with Harley-Davidson

Saatchi & Saatchi has bagged the creative duties of Harley-Davidson in India. The 360 degree account win comes on the back of a multi-agency pitch. According to industry sources, the account size is pegged at around Rs 12-15 crore. Republic was the incumbent agency for Harley-Davidson.

Confirming the win to exchange4media, Sanjib Dey, President, Saatchi & Saatchi, said, “It is a big win for us. Harley-Davidson is an iconic brand and the opportunity is rewarding in itself. We hope we are able to do justice to the brand name.”

Harley-Davidson, the US-based heavyweight bike maker, opened its first dealership outlet in the country in Hyderabad’s Banjara Hills area on July 9. The company is planning to open its outlets in major metros by the end of this year. So far, Harley-Davidson has launched 12 of its bikes in India, ranging from 883 cc to 1800 cc.

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