Saab India has appointed Crayons Communications Group as its creative agency. Crayons brings on board extensive experience and critical appreciation of defence processes, key influencers, and safety and security concepts within the creative domain for India market. The agency will execute all requirements on brand communications, including print advertising, events and online advertising, with the exception of television commercials.
Crayons was chosen after a rigorous selection process and comprehensive evaluation on an extensive set of evolved parameters.
Commenting on the development, Lars-Olof Lindgren, Head of Market Area India and Chairman of Saab India Technologies said, “Crayons is expected to facilitate creation of a distinct market space for Saab and establish its presence with all stakeholders in India. With this new creative partner on board, Saab will be well equipped for handling the creative translations and innovation requirements for India market.”
Susanne Dalskog, Vice President Communications, Saab India Technologies added here, “The ambition was to find a creative partner to work together with Saab with the brand platform in India market and become an interface between marketing and communication. I believe that with their strategic understanding and strong production abilities at communication concepts, Crayons will be able to do a very good job.”
Reacting to the win, Ranjan Bargotra, President, Crayons Communications Group said, “It will be a unique experience for all of us at Crayons to work within the growing defence and security sector, in which Saab is a multi-billion dollar player. This kind of opportunity will be a first for Crayons, and we eagerly look forward to building a strong relationship with Saab.”