Top Story

e4m_logo.png

Home >> Account Movement >> Article

S Kumars on the prowl for a creative partner for Belmonte

09-November-2010
Font Size   16
Share
S Kumars on the prowl for a creative partner for Belmonte

It is learnt that Belmonte, the economy menswear brand from S Kumars, has invited a few agencies to pitch for its creative mandate. Currently, the brand doesn’t have any creative agency on board. There will be no changes in the media duties and Mindshare will continue to be the media AOR on the business.

No official confirmation was forthcoming at the time of filing the report despite several attempts to contact the client. However, sources close to the development informed that S Kumars Nationwide Ltd (SKNL) officials were in the process of briefing the agencies for the pitch.

It is understood that SKNL also has plans for creating new communications in regards to their other brand Reid & Taylor. Currently, ideas@work is the incumbent agency on Reid & Taylor.

Belmonte is a mass brand, catering to men in metros and mini-metros. The brand offers a wide range of polyester and viscose blend fabrics for office, leisure and evening wear catering to the mid-premium consumer. It is available across the top 100 cities in India. ‘Uniformity by Belmonte’ is the sub-brand, which offers a wide range of uniform fabrics for professional work-wear, across industries.

It may be recalled that in 2007, SKNL had announced its association with Shah Rukh Khan for Belmonte brand.

Reid & Taylor, on the other hand, caters to the premium and upper-middle strata of the Indian suiting market. It had launched nationally in 1999.

 

Tags

Innovation and connecting with customers in all ways possible is their mantra for successful marketing communication

Bixler revealed that the likes of The Ministry of Tourism, The Art of Living and The Indian Debating Union have partnered with the festival that will be showcasing the culture and diversity of India

In conversation with exchange4media, Vighnesh Shahane, CEO, IDBI Federal Life Insurance, spoke about his vision for this new marketing initiative, how the brand’s marketing efforts through sports have helped them and his business goals for 2018

This agency was born after national brands reportedly struggled to connect with the south Indian audiences

The agency has been awarded the reins of the account in the aftermath of a competitive multi-agency pitch.

In an effort to make Indian roads safer for women scooter riders, leading tyre manufacturer CEAT has introduced the CEAT Safety Grip - a perfect combination of innovation and functionality

Partners with Mumbai Juniorthon as ‘Safety Travel Partner’