RK Swamy Media Group has been assigned the media duties for Fortis Hospitals (South) following a multi-agency pitch.
Confirming the news, Karthik Rajgopal, Chief-Sales & Marketing (South & East) Fortis Hospitals, said, “We welcome RK Swamy Media Group as our media partner and look forward to their superior media solutions in helping build our brand value further. We are poised for the next level of growth with major expansion plans and we are confident that RK Swamy Media Group will add value in achieving our goals.”
On winning the account, Sandeep Sharma, President, RK Swamy Media Group, said, “We are extremely delighted and excited to be the chosen partner of Fortis Hospitals. We thank the management of Fortis Hospitals for their faith in us and are confident of adding disproportionate value to their media investments. We also believe this is a testimony of our passion to deliver the best for our clients. Our Bangalore and Chennai teams will spearhead this partnership.”
With 39 hospitals across the country, over 5,000 beds and 48,000 surgical procedures done in the last one year alone, Fortis is one of India’s largest and Asia’s fastest growing healthcare networks.
RK Swamy Media Group, comprising Media Direction, Hansa Media Services, Hansa Outdoor and Digital Direction, is part of RK Swamy Hansa.