Following a multi-agency pitch, RK Swamy Media Group has won the media duties of Shriram Capital. Shriram Capital, the holding company of Shriram Group’s financial services entities, is seeking to enhance its brand image. The campaign across multiple media includes print in leading business dailies, airport displays, online and television. The campaign has already commenced and will continue well into 2011.
Commenting on the selection, GS Sundararajan, Managing Director, Shriram Capital Ltd, said, “We perceived RK Swamy’s strengths in the areas of understanding their clients’ unique needs and drawing up a positioning framework that appropriately reflects these, thereby creating an excellent platform for distinctly differentiating them in their respective industries. Having chosen RK Swamy amongst an array of other very keen contestants, they have vindicated our confidence by positioning Shriram Capital very well in the media space. We are confident that this positioning will be the foundation on which the Shriram Group’s financial services businesses will continue to flourish and grow in the medium term as well.”
Chintamani Rao, President, RK Swamy Media Group, said, “The main objective is to establish Shriram as the forerunner in building a very successful business based on financial inclusion. The group is a clear leader in its businesses, and it is our objective to communicate its unique business philosophy to the public.”
RK Swamy Media Group comprises Media Direction, Digital Direction, Hansa Media Services and Hansa Outdoor. It is part of RK Swamy Hansa, a marketing communications and services group, serving over 150 companies in India and the US. The group offers Creative and Media services, Market Research, Direct/ CRM & Advanced Analytics, Events and Activation, Healthcare Communication, PR, Social & Rural Communication and more.