Suzuki Motorcycles has entrusted the creative duties of its soon-to-be-launched motorcycle brand to RK Swamy BBDO after presentations amongst its empanelled agencies. The other agencies that had taken part in the presentations were Hakuhodo Percept and Capital Advertising.
RK Swamy BBDO will be handling the launch campaign for the new brand.
Brand Serve is the media agency for all the Suzuki Motorcycles brands.
Confirming the development to exchange4media, Anu Anamika, Head of Marketing, Suzuki Motorcycles, said, “We are planning to launch the new motorcycle brand in the market soon, We had called our empanelled agencies to present, following which we have decided to award the business to RK Swamy BBDO.”
It may be noted that RK Swamy BBDO is already handling the rest of Suzuki Motorcycles’ two-wheeler brands, which include Access 125 Suzuki scooters, Zeus, Heat 125, SlingShot, JS150, Intruder, and the Bandit range.
The name of the new bike and the launch date couldn’t be ascertained at the time of filing this report.