RK Swamy BBDO has been assigned the creative duties of Valvoline Engine Oils. RK Swamy BBDO competed against agencies such as Draft FCB Ulka and Capital Advertising to win this medium-sized business. The agency will be handling brands across all product categories for Valvoline and is developing an integrated campaign for the company.
Commenting on the win, Sunil Kukreti, Senior Partner, RK Swamy BBDO, said, “Our creative ideas and strategy made a strong connect with the client’s expectations, and we are confident of strengthening and growing the Valvoline brand.”
Sandeep Singla, AVP - Marketing, Valvoline, said, “We are impressed with their depth of strategic thinking and the width of creative ideas blended with their enthusiasm to handle the business.”
Set up in India in 1998, Valvoline Cummins Ltd is a joint venture between Ashland Inc, USA, and Cummins Sales & Services (India) Ltd, a wholly-owned subsidiary of Cummins India Ltd. Valvoline Engine Oils is one of India’s fastest growing lubricant brands.