RK Swamy BBDO has been assigned the creative duties of Valvoline Engine Oils. RK Swamy BBDO competed against agencies such as Draft FCB Ulka and Capital Advertising to win this medium-sized business. The agency will be handling brands across all product categories for Valvoline and is developing an integrated campaign for the company.
Commenting on the win, Sunil Kukreti, Senior Partner, RK Swamy BBDO, said, “Our creative ideas and strategy made a strong connect with the client’s expectations, and we are confident of strengthening and growing the Valvoline brand.”
Sandeep Singla, AVP - Marketing, Valvoline, said, “We are impressed with their depth of strategic thinking and the width of creative ideas blended with their enthusiasm to handle the business.”
Set up in India in 1998, Valvoline Cummins Ltd is a joint venture between Ashland Inc, USA, and Cummins Sales & Services (India) Ltd, a wholly-owned subsidiary of Cummins India Ltd. Valvoline Engine Oils is one of India’s fastest growing lubricant brands.
Our typical marketing budget is usually 10 per cent of the topline spend
There are some forces impacting the way our business works. The IT/ITeS sector has changed tremendously. Platforms like Twitter have made everyone journalists. Smartphones have made everyone a photographer. The trend that we are seeing is one of hyperdigitalization, which is causing the lines between product and services to blur. For example, <a href=http://www.exchange4media.com/company/news/amaz...
The OOH sector is among the fastest growing, globally. Brands and marketers have realized its potential and impact and begun to craft medium-specific adverts. Self-regulation is not only necessary but also essential to growth of the sector. The industry needs to exercise a certain level of this self-restraint to prove its commitment to maintaining the best standards in advertising.
<b>Clients are looking for experiential solutions beyond radio or print: Abraham Thomas, Radio City 91.1 FM</b><br><br> From entering new markets to launching large format events, Radio City 91.1FM has been on a roll. The radio channel recently announced the launch of India’s biggest singing talent hunt-Radio City Super Singer Season 8. Earlier this year, the channel set up its own creative-cum...
The interesting animated rap music video encapsulates Droom’s ecosystem tools and their role in facilitating second-hand automobile transactions
Perfumes are invisible and these new ads from Skinn create a story out of this
New campaign aims at first-time users by providing ‘first-night free’ – a first-ever offering by the brand on online hotels booking