Top Story

e4m_logo.png

Home >> Account Movement >> Article

RK Swamy BBDO assigned launch communication mandate for PM's Jan Dhan Yojana

28-August-2014
Font Size   16
Share
RK Swamy BBDO assigned launch communication mandate for PM's Jan Dhan Yojana

The financial inclusion programme of the Government of India, labelled ‘Prime Minister’s Jan Dhan Yojana’, is being formally launched by Prime Minister Narendra Modi tomorrow, August 28, 2014 in New Delhi. The launch communication mandate for this has been assigned to RK Swamy BBDO.

The agency is charged with developing a fully integrated creative and media communication package. A Committee comprising of the Department of Financial Services, Ministry of Finance, several leading Banks and the Indian Banks Association led the agency selection process.

The programme encompasses all media, including TV, radio, newspapers, outdoor, Internet and social media. The launch communication for this programme commenced on August 23 in newspapers and on August 25 on television across the country.

An animated TV commercial shows a lot of people carrying their money into the bank and easily opening their bank accounts. In the end, the people join hands and morph into the logo.

Watch the TVC here…

Shekar Swamy, CEO, RK Swamy BBDO elaborated, “The Prime Minister’s Jan Dhan Yojana is so crucial for the welfare of millions. As an organisation, we place the top most priority to support such nation-building projects. We are privileged to be associated with it, and we are sparing no effort to ensure that the programme is successful.” 

Siddharth Kumar Tewary, Founder, Chief Creative, One Life Studios and Swastik Productions, on owning the IP on his most ambitious project 'Porus,' the risk of recovering its cost and his distribution strategy

Webscale plans to build the brand around smooth operations for the e-commerce sector and then move on to demand generation

Shriya Ghate, Business Head, Tinkle, spills the beans on the company's vision for its special line of merchandise launched to celebrate its 37th anniversary, its pricing, marketing strategies, and more

Vivek Patni, Director of Wonder Cement, on the current marketing strategies and challenges that brand owners face

Luis Fonsi, Rita Ora, Jain of Makeba fame , Dimitri Vegas, Jason Derulo, Charly Black and Dasu, J Balvin, Parineeti Chopra, Tiger & Jackie Shroff speak exclusively to the radio channel

The Film-Maker, as the host of ‘Calling Karan’, Will Be Just A Phone Call Away From Listeners Seeking Advice On Love & Relationship

The group aims to double its FMCG turnover to Rs. 1,000 crore over four years.