RiddiSiddi Bullions Limited (RSBL), India’s bullion traders, has appointed Six Inches Communication, for the holistic brand communication of its various products.
There was no pitch process prior to RSBL choosing Six Inches Communication as its creative partner and neither was there any incumbent agency prior to the appointment of Six Inches.
Commenting on the association, Mukesh Kothari, Director, RSBL, said, “Six Inches Communications displayed tremendous passion right from the onset, understood our group and its products well. That was one of the primary reasons we chose to partner with them. We knew we had made the right choice when we experienced their innovative ideas first-hand.”
On the win, Pravin Shah, CEO and Managing Director, Six Inches Communication, commented, “We are thrilled. The promoters at RSBL are big on ideas and innovation. Their faith in us will further drive us to create inspirational and memorable work for them.”
The agency has already begun work on the group’s latest product line that will be launched in the coming weeks, catering to high net worth Individuals. They have created the brand name, given the product an identity and set the tone for its digital strategy. The creative strategy will involve a media mix of outdoor, electronic, digital and direct activation.
Established in the year 1994, RSBL has been providing wholesale and retail level bullion delivery in the spot, forwards and futures markets in India. RSBL has been providing physical delivery of Bullions across major sectors in India since 15 years. The group has an expanded business with a presence in major Indian bullion trading centres including Ahmedabad, Hyderabad, Chennai, Coimbatore, Indore, Pune, Surat, Rajkot,Manglore, Bangalore and Cochin, with our head office located in Mumbai.