The recently launched Bollywood channel UTV Stars has appointed Rickshaw for its creative duties. Rickshaw is taking on the creative mandate for the channel starting with the campaign of the channel’s two driver shows – ‘Live My Life’ and ‘Up, Close and Personal with PZ’. Taproot India is the incumbent agency.
Commenting on the appointment of Rickshaw, Kunal Mukherjee, Marketing Head - Broadcasting, UTV, said, “To communicate this effectively, it was critical that we have a very strong creative communications strategy in place. Given the strong team and impressive track record, we believe Rickshaw is the right partner for the brand.”
Shormishtha Mukherjee, Partner, Rickshaw, added here, “Rickshaw is proud to partner UTV Stars. Apart from the fact that the channel is distinctly different from the run of the mill Bollywood channels in the sense that this is the definitive authority on Bollywood, it is also a great opportunity to work with the UTV Group. And a new launch is always ‘super exciting’, giving you a chance to do work that’ll set the tone for time to come.”