Top Story


Home >> Account Movement >> Article

Reprise Media wins LG Electronics’ digital mandate

Font Size   16
Reprise Media wins LG Electronics’ digital mandate

LG Electronics has awarded the digital business of its entire product portfolio to Reprise Media, the digital agency of IPG Mediabrands. LG Electronics’ product portfolio includes air conditioners, refrigerators, microwaves, washing machines and vacuum cleaners.

Reprise was awarded this digital mandate, following a multi-agency pitch, for each of these product lines. The scope of work includes providing strategy for media and communication, creative services and production, product website development and providing ideas across social media and activations.

“We met up with a lot of digital agencies, but found Reprise Media to be strategically sound in the digital medium. They came to us with truly innovative ideas, which were completely rooted in sound business logic,” said L K Gupta, VP Marketing.

“We have also selected them because of their specialised team and out of box ideas,” he added.

“LG is a bright feather in our cap and we are proud to be associated with a vibrant, technology leader brand,” commented Anjali Hegde, CEO, Reprise Media, on being chosen as the digital AoR by LG Electronics.

“The journey for Reprise started less than a year ago and I am exceptionally proud of the team which went out and won some enviable businesses,” she added.

Baba Ramdev brought his sharp wits for an interview with e4m where he promised to disrupt more markets and spoke about he the way he created a brand through consistent and selfless work

GroupM is in talks with several digital clients currently with its other agencies to shift them to Essence, which is looking at a major expansion plan in 2018

Thomas, Chief Marketing Officer, Diageo India, gives us a peek into the marketing strategy for McDowell’s No 1 Soda, its creation of ‘No 1 Yaari Jam,’ their own set of 4Ps and importance of content

NewsCode, a hyper local online news platform was launched last night with a network of over 350 local reporters in Karnataka and Jharkhand. Apurv Swarup, the co-founder talked to Exchange4Media about his vision

Voot, which is producing almost 4X content on an overall basis on the reality drama, is gunning for big numbers both on viewership and advertising revenue

YouTube today released its annual year-end edition of the YouTube Ads Leaderboard 2017 capturing the most celebrated ads that received maximum views, shares, and love from audiences across India

Real world study of Appier's network shows significant benefits of AI over traditional rule-based systems