LG Electronics has awarded the digital business of its entire product portfolio to Reprise Media, the digital agency of IPG Mediabrands. LG Electronics’ product portfolio includes air conditioners, refrigerators, microwaves, washing machines and vacuum cleaners.
Reprise was awarded this digital mandate, following a multi-agency pitch, for each of these product lines. The scope of work includes providing strategy for media and communication, creative services and production, product website development and providing ideas across social media and activations.
“We met up with a lot of digital agencies, but found Reprise Media to be strategically sound in the digital medium. They came to us with truly innovative ideas, which were completely rooted in sound business logic,” said L K Gupta, VP Marketing.
“We have also selected them because of their specialised team and out of box ideas,” he added.
“LG is a bright feather in our cap and we are proud to be associated with a vibrant, technology leader brand,” commented Anjali Hegde, CEO, Reprise Media, on being chosen as the digital AoR by LG Electronics.
“The journey for Reprise started less than a year ago and I am exceptionally proud of the team which went out and won some enviable businesses,” she added.