Top Story


Home >> Account Movement >> Article

Renault India decides to go with Law & Kenneth Chennai

Font Size   16
Renault India decides to go with Law & Kenneth Chennai

Law & Kenneth Chennai has been assigned the creative mandate for Renault India. The win comes on the back of a multi-agency pitch that saw Saatchi & Saatchi and Publicis Ambience also in the fray in the final round. According to industry sources, the business is pegged at Rs 50 crore.

Confirming the news to exchange4media, Anil Nair, CEO and Managing Partner, Law & Kenneth, said, “We have been awarded an integrated mandate comprising ATL, BTL and digital. TV will be the main focus for Renault.”

The pitch process had started in the first week of May this year. For the record, Publicis handles the creative duties of Renault worldwide.

Meanwhile, the media business is currently under review and a decision on a media agency is expected soon.

Renault will be launching its cars starting April 2011. The first cars to hit the Indian roads would be Renault’s luxury sedan Fluence and a 4X4 crossover, Koleos. A hatchback is also on the cards, as Renault’s full global range is unveiled.


Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing trails like GST, demonetization and being a part of the larger cultural space

Their strategy to educate the consumers to make well informed decisions at all stages has worked out well.

Bobby Pawar, MD, CCO - South Asia, Publicis India, talks about his idea of chilling out

Launches third phase of TVC campaign ‘Think it. Done’

Based in Mumbai, Usha has nearly two decades of experience in the Indian media and entertainment sector and will serve as a strategic advisor to H+K’s diverse portfolio of clients with a special empha...

Report based on media channel data in 96 countries and detailed findings from the world‘s key ad markets, which between them account for approximately two-thirds of the value of global advertising tra...