Law & Kenneth Chennai has been assigned the creative mandate for Renault India. The win comes on the back of a multi-agency pitch that saw Saatchi & Saatchi and Publicis Ambience also in the fray in the final round. According to industry sources, the business is pegged at Rs 50 crore.
Confirming the news to exchange4media, Anil Nair, CEO and Managing Partner, Law & Kenneth, said, “We have been awarded an integrated mandate comprising ATL, BTL and digital. TV will be the main focus for Renault.”
The pitch process had started in the first week of May this year. For the record, Publicis handles the creative duties of Renault worldwide.
Meanwhile, the media business is currently under review and a decision on a media agency is expected soon.
Renault will be launching its cars starting April 2011. The first cars to hit the Indian roads would be Renault’s luxury sedan Fluence and a 4X4 crossover, Koleos. A hatchback is also on the cards, as Renault’s full global range is unveiled.