Reliance Retail, the retail business wing of Reliance Industries Limited (RIL) has invited agencies to pitch for its creative duties. It is understood that few leading agencies have already made presentations and the decision would be taken soon.
No official comments were available at the time filing the report but informed sources have confirmed the development to exchange4media.
It is believed that the entire Reliance Retail portfolio is included in the pitch. Reliance Retail at present, has 12 verticals that include Reliance Fresh (Super Market), Reliance Mart, Reliance Digital, Reliance Trends, Reliance Wellness, Reliance Super (Mini-Hypermarket), Reliance Footprint, Reliance Timeout, Reliance istore, Reliance Jewels, Reliance AutoZone and Reliance Living Home ware.
The advertising part at Reliance Retail is done with the help of print and broadcast ads, packaging outer, catalogue, directories, billboards, symbols and logos and audio materials. The review will include majority of BTL activities.
Launched in 2006, with a vision to generate inclusive growth and prosperity for farmers, vendor partners, small shopkeepers and consumers, Reliance Retail Limited (RRL), a subsidiary of RIL, was set up to lead Reliance Group’s foray into organised retail.